A company is not just a company and a product is not just a product. Every person has a backpack and every photo a story. Your business started from a passion and became what it is today. But how do you tell that story? What do you tell on social media? How does that storytelling work?
Whether you start-up entrepreneur are or webmaster of an established company, we all struggle with telling our story. Due to professional deformation or simply focusing on your craft instead of, say, your website, it often falls short of telling your story properly for once. To write it down, make it visual. Then again. Isn't that boring? Your marketing team also struggles with it.
You've probably wondered 100 times how all those other companies can still keep putting that verbal or textual waterfall on their social media. Where do they get the inspiration for those social media and is your story interesting enough? Of course it is! And there is plenty to say about every company! Including yours!
After all, that is where storytelling become your new best friend. Storytelling is not about listing facts. It is about the values and norms that align with your organisation. That make you unique. It creates a thread, a coherence between text and image, unity in your communication. Emotion. Passion. But how do you articulate that!
That's where I can help you.
Not by sitting down with you and writing your brochure text, but by working with you to make that story concrete and then converting it into images and text. For your website, for your brochure, for social media. Because your story needs to be told.
Storytelling. Telling your story.
I am Michiel Heijmans and I work for 20 years online and offline with stories. This ranges from web editing at national recipe site Smulweb.nl to writing informative articles and columns at international SEO/software company Yoast, where I was operations director and co-owner. And everything in between.
If you are looking for someone to tell your story in words and pictures, please contact me.
Storytelling
Telling your story, together with you. In images and in words. There are several ways to tell that story. Think of your website pages, your blog, your company brochure or your Instagram (or other social media) posts or stories. I'd love to help you with that!
If you are interested in storytelling or want to make your social media better, I am especially curious to know what you have already done yourself. Are we starting from scratch or have you already established an image? Tell us, what are you already doing in terms of storytelling?
P.S. There are 100 ways to translate your story. Even if you need my help, because your web builder, programmer or other (web) supplier doesn't understand what kind of story you want to tell, I'm happy to make that translation for you. Just let us know!
Photography
Your story comes across best if we can make it visual. Not the postman next to his mailbox, but the letter falling into the letterbox. I imagine in the window we can just see the postman walking away.
The spontaneous, undirected perspective of street photography is woven into the way I photograph. That makes my photos perfect for showing your city, your corporate culture, yourself or your product. Not from the idea that you have created a beautiful product, but because we show what your product solves. We do this using practical situations, not hard-wired marketing scripts. From you, your company or your city. I will be happy to come and tell you and show you.
Curious?
I am very happy to come and tell you my story. Then together, we will create your story. At my hands-on coaching we find the right angle and content to tell that story to the world.
Feel free to call me at 06-26326316 or email me at mail@michielheijmans.nl.
Because your story not telling, is really not an option in this day and age.
Contact form
"*" indicates required fields
English (UK)