Business event photographer in the Netherlands

Had a great event? Thankfully, we still have the photos! Event photography is all about the experience. About capturing the memory of that great get-together. Event photography is what makes sure people are still talking about your event long afterwards.

Why event photography? I was talking recently with someone who works for a large organisation, with several events a year. “Yes,” she said, “but at some point you have the photos. The effect wears off quickly.” That stuck with me for a while. Does this type of photography, which I love doing for people, actually have any real use?

Absolutely! For several reasons:

• Marketing: by making the photos available to your guests, they will share them with friends, contacts and on social media. That means extra attention for your business, without you having to lift a finger for it!
• You can of course use the photos straight away as a record of your event in the corporate newsletter, or share them on the intranet for colleagues who could not attend or who want to know what else is going on.
• But you also use them again next year! To announce the next edition of the event and get participants excited.
• Participating companies, sponsors, speakers and charities will really appreciate seeing their logos and faces come back in the photos, and will happily share them further too.
• Your image library gets a refresh; you cannot keep reusing the same old photos.
• Of course your board also wants to see that their budget was well spent. It should not be your main reason, but it certainly plays a part!
• A less obvious one: the photos give you a record of the event that can help with the evaluation afterwards. How should we lay out the space next time? Which elements should stay out of the picture, or be given more prominence?

What is event photography? There are plenty of photographers who would love to shoot your wedding, but I am not one of them. The events that will keep you up at night are:

• Conferences: scientific, medical or media-focused, with serious presentations and lively hallway conversations.
• Product or company launches; thanks to my own entrepreneurial background I feel completely at home there.
• Open days for your company, school, foundation or other organisation. Great for capturing the interaction and the volunteers.
• Award ceremonies; let’s be honest, these are often the most beautiful events, with everyone dressed to the nines.
• Any other event with a business angle. Where you want a photographer moving around who makes themselves invisible. But who still gets every photo you need or would like to have.