ESTHER, PUCK & LINDE · WIJCHEN (NL) · 30 MINUTEN SLUITERTIJD · 35MM · CITY TRIPS
About Michiel
My name is Michiel Heijmans, and I’m a photographer, writer, and podcast host. My passion lies in portraits and street photography—or, as I like to call it: commissioned and unsolicited portraits. In both, I seek out emotion and stillness—what often remains unseen. A gesture, a glance, a moment when someone briefly forgets themselves and, in doing so, becomes truly visible.
My work all comes together in my studio at Wijchen, which I jokingly call my treehouse. From the second floor, I look out over the meadows, with coffee, cameras, and everything else needed to make a portrait shoot go smoothly.
“I’ve done a lot of photo shoots, but Michiel’s photos are really different—more authentic and more personal. I’ve never seen myself like that before.”
— Charissa Promes
PORTRAITS
Pause, the core of my work
If I could keep doing just one thing, it would be Pause. A half-day that’s all yours, during which we hit the pause button. You can step out of your routine, brainstorm, reflect, or just do nothing for a while. And in that quiet moment, we’ll work together to find a portrait that shows you just as you truly are.
I'm not a therapist. I can't help you overcome your traumas. But I can give you the space and peace of mind you need to stop thinking about them for a while, or to feel that it's okay to let them be there. Whatever they may be.
The fact that I’m such a big fan of Pause has everything to do with my own story. At the end of 2020, I hit a wall. Burnout reared its head and stayed by my side for eighteen months. It still pops in for coffee every now and then. During that time, I sold my stake in Yoast—where I had been COO and co-owner until then—and completely changed course. For myself, and for the people around me.
What I learned back then about slowing down, listening, and not judging, I incorporate into every Pausesession. You’re under no obligation to do anything, you don’t have to try your best, and you don’t have to have a story to tell. You can just be yourself. That’s exactly when the photos become special.
A " Pause " lasts about four hours and costs 492 euro, including ten black-and-white photos that together provide an honest summary of our conversation. It is intended for photographers, theater artists, songwriters, entrepreneurs, and anyone who is ready for a genuine moment just for themselves.
I often hear people say afterward, “I don’t like having my picture taken, but this felt different.” That’s exactly what I want.
Workshops and Master Classes
STREET PHOTOGRAPHY
In addition to portrait photography, I teach street photography workshops in the Netherlands and abroad. In my two-day “ masterclass ,” I’ll take you into the hustle and bustle of Paris or London, where you’ll learn to see things in a truly different way. No tricks—just mindfulness. On major shopping streets and in small squares, along the waterfront, or in a city park.
PARIS
2026
Friday, September 25, and Saturday, September 26
2027
Friday, June 4, and Saturday, June 5
Friday, September 17, and Saturday, September 18
LONDON
2026
Friday, November 20, and Saturday, November 21
2027
Friday, July 2, and Saturday, July 3
Friday, November 19, and Saturday, November 20
Price: 698 euro.
A trainer at De Baak once told me: “If you don’t do anything with people, it’s a shame for them.” It’s the best compliment I’ve ever received, and one I’ve always kept close to my heart.
Writing, Talking, Sharing
Three Books About the Street
De Wet van de Straat (2025), an e-book co-authored with lawyer Charlotte Meindersma in which we discuss all the rules in a practical way, using concrete examples.
The Observer (2024), published by KOMMA Publishing, is more of an art book presenting my personal perspective on the street and on the present moment.
The Straatfotobijbel (2023), published by Photofacts Publishing, a comprehensive textbook for anyone who wants to seriously learn street photography.
30 Minuten Sluitertijd
Since 2024, my friend Niels de Kemp and I have been happily producing the photography podcast 30 Minuten Sluitertijd. In each episode, we discuss a photography topic in a lighthearted, relatable way. Tune in on YouTube, Spotify, or Apple Podcasts.
I’m also the owner and administrator of the community site straatfotografie.nl, where Dutch street photographers of all skill levels come together. I also run fotografie-presets.nl and fotoapps.nl.
On TV and in magazines
On June 18, 2025, I appeared as an expert on the RTL 4 show *Het Perfecte Plaatje * on the Road. From ITV Studios in Hilversum, I shared tips on street photography without interfering with the moment.
In 2023 and 2024, I was a regular columnist for *Focus Magazine*. Since 2025, I have been writing monthly columns for the online course platform Photofacts.nl.
My work has also been published in Zoom.nl magazine and DIGIfoto PRO.
-
As a photographer and visual storyteller, I focus on people—on how we present ourselves, how we move through the world, and what becomes visible when the noise fades away. My work lies at the intersection of street and portrait photography, with an intuitive eye for the authentic, the small, and the quiet.
In my street photography, the human presence in public spaces is the starting point. I work with a fixed 35mm lens and move with the rhythm of the street. Small gestures, chance compositions, a play of light that evokes something—I capture moments that present themselves without warning. The street is my stage, the passerby my protagonist. I view this form of photography as visual poetry: brief, poignant, and honest.
I bring that same approach to my portrait work. Whether I’m photographing in my studio, at someone’s home, or in a place that says something about who they are—for me, it’s always about the encounter. A good portrait starts with listening. It’s about paying attention to a person’s story, body language, and the energy of the moment. I take the time to observe and truly connect, so that a person can reveal their true self—without rushing, without pretense.
My portraits are allowed to whisper. They’re allowed to leave something unsaid. It’s precisely in that space that something genuine emerges: an image that not only shows what someone looks like, but also who they are. I see it as my role to guide people through that process—not by directing them, but by slowing things down, reflecting back to them, and offering a safe setting where they feel seen. I often hear people say, “I don’t like having my picture taken, but this felt different.” That’s exactly what I want: to create portraits that linger in the mind—not just because of the image itself, but also because of the process leading up to it.
In addition to my independent work, I lead workshops and offer mentorship to photographers who want to develop their own voice. I don’t believe in tricks or rules, but in observing with attention. Those who learn to see with wonder discover not only better images—but also themselves.
-
I believe that genuine attention makes all the difference—in photography, in collaboration, and in how you look at people. Whether I’m taking a portrait, leading a workshop, or wandering through an unfamiliar city with my camera, I’m always searching for what’s genuine—for what’s really happening, without any embellishment.
My work revolves around slowing down and wonder. I want to bring to light what is often overlooked: a gesture, a glance, an encounter that could have easily slipped away. For me, photography isn’t an end product, but a way of seeing—and that’s what I love to share.
I’m not a director, but an observer. Not a detached professional, but a committed creator. I work with people, not models. With stories, not formats. And I believe that anyone who dares to look will always find something special.
My Studio
My studio is located in Wijchen, near Nijmegen. I jokingly call my studio my “treehouse” because I look out over the meadows from the second floor. It’s a place for coffee and cameras—a space that feels cozy but is large enough for all my portrait shoots. Everything you need is here: from a variety of fabric backdrops to a steamer and a hair dryer, and of course all the lighting you’d expect—both natural light and a range of continuous and flash lights. A warm, relaxed atmosphere is my top priority!
Room for Creativity
In addition to photography and writing, I regularly give lectures and workshops, often on the topic of street photography. Here you’ll find my upcoming schedule.
On top of all that, I’m the father of my daughters Puck and Linde and married to Esther, who still gives me the freedom to delve deeper into photography, even when I’m away for a few days for a workshop abroad. In 2026, Paris and London are both on the agenda twice.
From Yoast to Photography
In a previous life, I worked in the fields of websites and search engine marketing, including as COO and co-owner of Yoast, the creators of the WordPress plugins (which had 120 employees when I left). In 2021, I decided to leave my desk job behind and pursue photography full-time. It’s a decision I’m happy with every single day. It’s an incredibly rich and varied world that I’m still far from having seen enough of.
These days, I choose my projects based on how challenging they are and how much I enjoy the work. Please let me know how I can help you!
HIGHLIGHTS
2026
Exhibition at Drvkkery Middelburg · Lecture at Exif Belgium · Launch of Fotoapps.nl and Fotografie-presets.nl
2025
Expert at Het Perfecte Plaatje · Co-author De Wet van de Straat · Interviews Portrait Photographers and RedShift Media · Columnist for Photofacts.nl · Podcast creator 30 Minuten Sluitertijd · Lectures and photo walks at CameraNU · “ Interview : Talking About Photography” · Group exhibition “YourNijmegen”
2024
Author THE OBSERVER · Podcast creator 30 Minuten Sluitertijd · Masterclass Photography National Geographic · Interview Kiekie Tabloid · Columnist for Focus Magazine · Group exhibitions: “ ImageNation ” in Milan and Marie Tak at the Poortvliet Museum · Publications in ZOOM · Regular speaker for CameraNU
2023
Author Straatfotobijbel · Group exhibition “ ImageNation ” in Paris · Presentation “ Museum Hilversum ” · Presentations at CameraNU · Group exhibition “ Museum Tweestromenland ” · “ Coach ” and BTS Focus op Gelderland
2022
Fotovakschool NAVB Eindhoven · Recommended by William Rutten (Instagram) · Library Exhibition Wijchen
ARTICLES ON THIS WEBSITE
Want to collaborate? A new portrait? Pause?
CONTACT US
Or maybe you have questions about my workshops or lectures? Let me know at mail@michielheijmans.com, or schedule your own session right away.